We push the boundaries of video production with imaginative storytelling and captivating visuals.
Our creative edge is paired with technical expertise, ensuring
that your project is held to the highest standard.
Intention is Everything
Compulsively swiping through social media
feeds for hours on
end - we all do it.
Producing scroll-stopping video that grabs a viewer’s attention is not done accidentally. Every every line, camera angle, lighting position, & sound effect is thought through to ensure we capture the perfect moments on camera.
Target audience, campaign objectives, and your media plan all play a significant role in our video production approach. Whether you plan to distribute your video with Cimena ads, OTT, or a social media campaign, we ensure that our approach compliments your end goals.
Our Process
Video production, whether it be a concept based ad or a corporate interview, requires a detail oriented process to ensure the original vision is adequately brought to life.
1. Concept Development
It all begins here. We craft an idea that aligns with your brand and your marketing objectives. We think through:
- Target audience and ad platforms
- Video length and aspect ratios
- Script themes and concepts
2. Pre-Production
Every production detail and dependancy is thought through and accounted for. No stone is left unturned as we:
- Finalize Script and Storyboard
- Cast Actors
- Scout Locations
- Plan props, makeup, special FX
3. Production
Lights, camera, action!
- All the necessary, cameras, lighting, and sound equipment is set up
- Each scene is carefully set up, with attention to lighting, composition, and background elements
- The director leads the crew through the filming process, capturing all the required shots according to the storyboard and script
On this pivotal day, every second counts as the entire team converges to bring the vision to life.
4. Post-Production
It’s time to transition to the edit room where raw footage is transformed into a polished product.
- Footage is compiled, cut, and sequenced to tell the story. We select the best takes, arranging scenes, and ensure continuity.
- Adjusting the colors of the footage to enhance the visual tone of the video
- Visual effects and sound design are created and added to the footage
A rough cut is prepared for your review. After approval, we mix and master the audio mix for the final export.
Video Wins, Every Time
If your current campaign isn't built around video content, it's likely under performing under performing by a long shot. There's no arguing that video content more engaging, memorable, and persuasive compared to static images.
Social media posts with videos generate 1200% more shares compared to posts with only text or images.
Online videos make up more than 82% of all consumer internet traffic.
Mobile video consumption is increasing rapidly, with 76% of all video plays occurring on mobile devices.
